The State of Airline Marketing 2013
Free report outlining 8 key trends with accompanying case-studies that show
how airline marketing is undergoing a radical transformation
A New Landscape
8 Key Trends & Case Studies
Jointly produced by SimpliFlying and airlinetrends.com, this free report outlines how airline marketing is undergoing a phase that’s exceedingly exciting, unpredictable and creative. Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers.
This report is indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline marketing.
Besides dreaming up experiental marketing and creative – traditional media-based – initiatives, airlines around the world are equipping themselves with the tools and know-how to conquer the digital marketing revolution, experimenting with new social media platforms and launching mobile campaigns that link the online with the offline world.
Learn about the 8 key trends in airline marketing today including Social Care, Crowdsourcing, Experiential Marketing and more! Each trend is accompanied by an illustrative case-study.
Over the last six months, SimpliFlying and airlinetrends.com have published a premium Airline Marketing Benchmark Report. Published monthly, the report contains a selection of 15 of the most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact.
Click here to download a SAMPLE REPORT.
Premium Benchmark Report